You’ve made it this far, it’s time to win the deal.

Create urgency and close the deal now, not later.

“We liked you best, but we have to wait.”

(Translation: you aren’t a priorityPriority A commitment to eliminate a threat that’s both urgent and important. A priority is what will get acted on, instead of just discussed. It differs from a pain point because most pain points never get acted on..)

To win the deal, you’re going to need to win over a buying team and make yourself a priority. At this point, this is your final shot, and the way your salesperson performs in front of the group is everything.

What’s the big deal?

If you don’t win over the room, you’re done.
You don’t get any “do overs” and each poor performance gets you locked out of the account for well over a year.

One low-performer can impact the success of your team for years to come.