It’s time to sell how they buy.
Instinct is far deeper than pain points, initiatives, budgets, or roadmaps.
When you begin selling to the brain, you’re focused on the physiological principals that make someone tick. Most salespeople focus on selling to the “rational brainRational Brain Where critical and rational thinking occurs. It is a high energy consumer, and since the human body is designed to conserve energy, the rational brain is rarely used. During the selling process it will engage once a commitment is made at the primitive brain level, to justify the decision. Too many sellers attempt to sell rationally, and they end up selling “out of order” (rational brain before primitive brain).”, but buying decisions happen in the “primitive brainPrimitive Brain The oldest part of the brain whose main responsibility is to keep a person safe and out of danger (both physically and socially). It makes decisions quickly with little to no research (people will often credit their “gut” or “heart”), and it is where 90% of all decisions begin. The primitive brain doesn’t know how to read, and it gets confused when provided with more and more information. It takes the least amount of energy to operate and never sleeps.”.
You can reach them better with a different approach.
Connect your real impact to your customer’s top priorities
Frame an elevator pitch that gets decision-makers instantly engaged
Leverage neuroselling to maximize your margins.
Win the Deal
Win the Brain
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Win the Journey