Print is hard to do well
You can’t just slap your logo over a picture and say “done!” There needs to be a strategy and a purpose to everything.
Print design is important to communicate your message, the right way.
Print isn’t dead. We just have a whole lot more tools in the communication toolbox these days and print is certainly one of them. Print still carries weight with your most sought after prospects. It’s like the grandfather clock in your parent’s living room – trustworthy, authoritative, real. You may have a digital smartwatch on your wrist, but you would never get rid of that clock. Forget about the label, focus on the fact that when done right, print can still get the job done.
So whether you’re looking to get a billboard in a certain spot on the interstate, needing your newspaper ad to stand out amongst the rest, or just looking for a new brochure to hand out to potential prospects, print works. RPG has the tools and talent needed to communicate your message the right way, every time.
Why it matters:
Get your name out there
While billboards and newspapers might feel old now, they are still key areas you can get your brand in front of the right people.
Digital is crowded
Compete where your rivals aren’t. There’s room in the print space and opportunity for growth.
When itWorks
When the aesthetic qualities of your brand are combined with brain-friendly messaging and content that creates a user experience.
When itDoesn’t
When your piece lacks balance, dynamics, and a compelling reason to read it.