Entries by Marc Ertel
Finding the Role of SEM in Your Business
The question is often asked by any size of business: “Where should I put my marketing dollars?” At least one of the answers should be SEM. SEM (Search Engine Marketing) in 2019 is almost a default effort that every business needs to employ to be successful in the digital space. That is not to say […]
Take Advantage of the Holidays With Shopping Campaigns
The golden era of Black Friday shopping and sales has passed. Over the past few years, the Black Friday mega sales that have been a staple of brick and mortar businesses for years have dropped precipitously, being replaced by online sales, Cyber Monday, and more and more businesses trying to get a competitive edge in […]
Should I Hire an Agency?
Cost Savings Team of Experts Tools and Technologies Industry Experience External Ideas/Opinions Time and Effort 6 Reasons You Should Hire A Marketing Agency You’ve all heard it before, especially those business owners out there. You need to invest in digital marketing, or traditional marketing, or whatever marketing is trending right now. In order for you […]
Google Medic Update
Around August 1, 2018, Google rolled out what it has been calling one of its many core algorithm updates. Initially title the “Medic” update, many SEOs and industry professionals were noting that many healthcare and health-related websites were the most affected by the update. However, looking at some of the indicators and trends, it looks […]