Entries by Jesse Laffen

What’s the Only Question That Matters?

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Everyone that’s considering a purchase – a B2B customer, a B2C consumer, it doesn’t matter – has a really simple question they want to be answered, and it boils down to some variation of: is it going to work? Very often, those being asked think they’re answering it. Sometimes, the one doing the asking thinks so, too. […]

That Time When a Powerpoint Presentation Was the Best SEO Strategy

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A while back, a prospect came to us looking for help. Their search traffic had all but disappeared. Leads from the website were halved, and the president of the company had suddenly become embroiled in the details of SEO. “We only got 13 links last month, and only posted 8 articles about our main keyword. […]