The top result generates 30% of the traffic
If you aren’t even on page one, what do those numbers look like?
If you aren’t in search, you aren’t relevant.
Remember when Michael Phelps won any one of his twenty-three gold medals?
Do you remember who got silver?
Exactly.
The number one organic result on Google’s search results page receives over 30% of all clicks. To be competitive on the web, you need to be ranking near the top of the results page for your organization’s most important keywords. And If you are already raking in the sales without SEO, just think of how many more of the right prospects you could drive to your website if you had it. Bottom line, without SEO, you are leaving money on the table.
Why it matters:
Your prospect spends more time than ever searching
You need to prove to searchers – and search engines – that you can solve their problem.
Get involved with your prospect earlier
Search plays in various parts of the buyer’s journey. Target the right searches.
When itWorks
When it’s an integrated part of your website strategy.
When itDoesn’t
When it’s a slapped-on afterthought.